Objectives and importance of marketing management 2023
marketing management is related to all the actions that are necessary to know the needs of the customers; So that business objectives can be achieved. The basic objective of the business is to earn long-term profits by fulfilling customer productivity. In this view, the basic objective of marketing management is to achieve the objectives of the business. The following objectives of marketing management are -
1. Provide satisfaction to customers
The basic objective of marketing management is to provide satisfaction to the customers. With this view, the marketing manager should scientifically study the requirements of the customers before presenting any product for marketing. Sales of goods or services are not as important as customer satisfaction. If seen, the start and end of marketing management is always with the satisfaction of the customers.
2. Increasing profits for business development
If seen, marketing management is the only department that earns income for the business. Therefore, for the growth and development of the business, it is necessary to earn sufficient benefits.
3. Creating a customer base for the business
If there is a customer then there is a business, if not a customer, no business. With this view, the business is established in those areas where the number of customers is high. The greater the number of customers, the faster the growth and development of the business.
4. Knowing the
marketing mix The marketing mix determines the need of the customers. The plans for production, pricing, promotion and physical distribution should be prepared in such a way that the requirements of different types of customers can be satisfied.
5. Establish a good image
Marketing management provides high quality products to the customers at a reasonable price. This increases the reputation of the organization, such as - Tata, Birla, Hindustan Levers, Reliance, Bajaj groups. The good reputation of the organization increases the morale of the vendors. Having a good image of a product in the market then makes it difficult to get out of the market.
Importance of marketing management (vipanan prabandhan ka mahatva)
India is an agriculturally developing country where most of the people are illiterate and live in villages. As far as marketing is concerned in our country, there is a great need for marketing in India, because in present day intense competition and industrial age marketing management has an important contribution in every businessman. Because in this deficient economy, our goal should be not only to increase production but also to keep in mind that the production of appropriate commodities should increase and reach those people who need it. It is also necessary that the goods arrive at the right time and at a reasonable cost. Without an efficient and economical marketing method, we cannot use our limited resources better for the economic development of the country. Although no special importance was given to marketing arrangements before independence in the country, But after independence, the purchasing power and needs of customers have also changed drastically as a result of the industrial progress in the private or public sectors in the country, and these changes have greatly affected the Indian markets. At the same time, it has also impacted demand for goods and services. Due to the above changes, the importance of marketing in the country has increased.
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